PR Campaign Brief – Brand X Packaging Design Launch
Brand X PR Campaign Plan: Launch Brief with QR Video Code + OOH Advertising
Form Description:
Ready to launch your new packaging with maximum buzz? Fill out this brief to start your PR + OOH campaign powered by PR CompaiPA. Let’s build awareness, engage audiences, and convert with QR Video Codes that link to a Multivendor Online Shopping Marketplace Brand Store for direct purchase.
SECTION 1: Brand Details
Short Answer Questions:
- Brand Name
- Product Category
- Key Features of the New Packaging
- Proposed Launch Date
- Preferred Brand Tone (e.g., Bold, Premium, Minimalist, Playful)
SECTION 2: PR Campaign Objectives
Let’s have your pick mix (Select all that apply):
- Drive Awareness
- Promote QR Video Code Use
- Increase Media Coverage
- Strengthen Brand Credibility
- Spark Social Conversations
- Attract Online & Offline Sales
- Drive Foot Traffic
- Build Community Engagement
SECTION 3: Target Audience
Short Answer Questions:
6. Primary Audience (e.g., urban youth, health-conscious consumers)
7. Secondary Audience
8. Buyer Personas (age, lifestyle, gender, region, etc.)
SECTION 4: PR Tools & Deliverables
Select all that apply:
- Press Release
- Media Kit / Influencer Pack
- Event PR (Launch or Activation Event)
- Online Newsroom / Blog Post
- Blogger & Influencer Seeding
- Digital Ads with QR Video Integration
- OOH Media Placements with QR Video Codes
- Interactive Video Activation
SECTION 5: OOH Media Assets to Activate
Select all that apply:
- Metro Ads
- Hoardings / Billboards
- Mobile Billboard
- Digital Displays
- Bus Shelters
- Transit Media
- Modular Kiosk
- Product Packaging
- Event Materials
- Shopping Mall Kiosks
- Product Demo Booth
- Email / Newsletters
- Flyers / Brochures
SECTION 6: QR Video Code Details
Short Answer Questions:
9. Video Theme (e.g., product story, behind-the-scenes, sustainability message)
10. CTA After Scan (e.g. Buy Now, Watch More, Claim Gift)
11. Online Store / Brand Landing Page Link
12. Coupon Code or Offer (if any)
SECTION 7: Success Metrics
Select all that apply:
- Total QR Scans
- Conversion Rate
- Graphical comparison
- Sales Uplift
- Event Attendance
- Store Traffic
- Social Shares / Engagement
- Influencer UGC / Participation
SECTION 8: Budget & Timeline
Short Answer Questions:
13. Estimated Budget Range
14. Preferred Campaign Timeline
15. Key Approver(s)
16. Do You Require Agency Support? (Yes/No)
FINAL SECTION: Submission
Paragraph Text:
Anything else we should know to craft a high-impact campaign?
Call to Action Confirmation Page (After Submission):
🎯 Thanks for submitting your campaign brief!
We’ll review and connect with you shortly to begin your Brand X PR + QR-powered OOH launch.
📩 Need help now? Email: info@pr.compaipa.com