Brand Interactive Digital Publication Campaign Brief Form
1. Company & Contact Information
- Organization Name
- Industry / Sector
- Website URL
- Primary Contact Name
- Role / Title
- Email Address
- Phone / WhatsApp
- Preferred Communication Method
2. Campaign Overview
- Campaign / Publication Title (if available)
- Type of Project (select all that apply):
☐ Interactive Report
☐ Digital Magazine
☐ Thought-Leadership Publication
☐ Campaign Microsite
☐ Policy / Government Publication
☐ Other (please specify) - Brief Description of the Campaign (2–3 sentences)
3. Objectives & Success Metrics
- Primary Goal (select one):
☐ Brand Awareness
☐ Lead Generation
☐ Thought Leadership
☐ Investor/Stakeholder Engagement
☐ Public Education
☐ Sales Enablement - Secondary Goals (if any)
- How will success be measured?
☐ Engagement/Time Spent
☐ Downloads/Views
☐ Leads/Sign-ups
☐ Media Reach
☐ Internal Stakeholder Use
4. Target Audience
- Primary Audience (e.g. executives, investors, policymakers, general public)
- Geographic Focus:
☐ Nigeria
☐ Africa
☐ Global - Audience Knowledge Level:
☐ Beginner
☐ Intermediate
☐ Expert
5. Key Message & Narrative Direction
- Core Message You Want the Audience to Remember
- Key Themes or Talking Points
- Tone & Style:
☐ Corporate
☐ Editorial/Journalistic
☐ Educational
☐ Inspirational
☐ Data-driven
6. Content & Assets
- Existing Content Available?
☐ Yes ☐ No
If yes, please indicate:
☐ Text / Reports
☐ Data / Charts
☐ Images
☐ Videos
☐ Brand Guidelines
- Content Gaps You’d Like Us to Address
7. Interactivity & Features (Optional)
Select desired features:
☐ Interactive navigation
☐ Animated charts/data visualization
☐ Embedded video or audio
☐ Scroll-based storytelling
☐ Lead capture/forms
☐ Analytics & engagement tracking
8. Timeline & Budget
- Desired Start Date
- Target Launch Date
- Budget Range (optional):
☐ To be advised
☐ Defined (please specify range)
9. Approval & Decision Process
- Key Decision-Maker(s)
- Internal Review or Compliance Requirements
- Final Approval Authority
10. Additional Notes
- Competitive examples or inspiration links
- Risks, sensitivities, or restrictions
- Any other information we should know
Next Step
Once submitted, our team will:
✔ Review your brief
✔ Propose a tailored interactive publication strategy
✔ Share scope, timeline, and next actions
Submit the form to begin transforming your content into a living story.